About This Course
This Digital Marketing course is built on the industry-aligned curriculum from SKILLUMNI & Innovations. You will learn what digital marketing is, why it matters, key channels, and how to measure success with the right metrics and KPIs.
You will build practical skills in website optimization (UX/UI, SEO basics, CRO), content marketing, social media marketing, email marketing, SEM (PPC), and essential tools like Google Analytics and Search Console—so you can plan, execute, and track campaigns end-to-end.
Course Benefits
- 35+ hrs of Training
- Industry-based assessments
- Outcome-based learning
- Hands-on projects
- Lifetime LMS Access
- Industry certification
Course Curriculum
1. Introduction to Digital Marketing
- • What is digital marketing?
- • Why is digital marketing important?
- • Digital marketing channels and their benefits
- • Key metrics and KPIs in digital marketing
2. Website Optimization
- • Website design and development basics
- • User experience (UX) and user interface (UI) design
- • Search engine optimization (SEO) basics
- • Conversion rate optimization (CRO)
3. Content Marketing
- • Content marketing strategy and planning
- • Content creation and curation
- • Content promotion and distribution
- • Measuring content marketing effectiveness
4. Social Media Marketing
- • Social media channels and their benefits
- • Social media content creation and curation
- • Social media advertising
- • Social media analytics
5. Email Marketing
- • Email marketing strategy and planning
- • Email design and content creation
- • Email list building and segmentation
- • Email marketing analytics
6. Search Engine Marketing (SEM)
- • Search engine advertising (PPC)
- • Keyword research and selection
- • Ad copywriting and landing page optimization
- • SEM analytics and tracking
7. Basic Digital Marketing Tools
- • Google Analytics
- • Google Search Console
- • Social media management tools
- • Email marketing platforms
- • SEM tools
Requirements
- No prior marketing experience required; beginners welcome
- Interest in branding, growth, and data-driven marketing
- Computer with internet connection
- Willingness to learn tools and campaign tracking
Material Includes
- 35+ Hours of Video Lectures
- Lifetime LMS Access
- Section Quizzes & Assessments
- Industry-Based Hands-on Projects
- Certificate of Completion
Why Choose This Course
Industry-Aligned Curriculum
Structured on the Digital Marketing curriculum from SKILLUMNI, from SEO to SEM and analytics
Hands-On Projects
Apply skills through campaign planning, content calendars, ad creatives, and analytics exercises
Industry Certification
Earn a recognized certificate for roles in digital marketing, growth, and performance marketing
Mentor Support
Get guidance from experts in digital marketing and performance growth
Self-Paced Learning
Learn at your own pace with lifetime access to course materials and updates
Career Support
Access placement assistance and connect with marketing professionals
Ready to Master Digital Marketing?
Join students learning SEO, content, social media, email marketing, and SEM. Start your digital marketing journey today.