What You'll Learn
Six core competency areas — from SEO fundamentals to performance marketing analytics
Website Optimization & SEO
UX/UI fundamentals, on-page SEO basics, and conversion rate optimization (CRO) that turns visitors into leads.
FoundationContent Marketing Strategy
Planning, creating, curating, and distributing content — then measuring what actually moves the needle.
Core SkillSocial Media Marketing
Channel strategy, content creation, paid social ads, and the analytics that show what's working.
In-DemandEmail Marketing & Automation
List building, segmentation, email design, and the metrics that improve open and click-through rates.
Applied EngineeringSEM & Paid Advertising (PPC)
Keyword research, ad copywriting, landing page optimization, and tracking that proves campaign ROI.
High ImpactAnalytics & Marketing Tools
Google Analytics, Search Console, and the broader toolkit used to plan, run, and report on every campaign.
Career ReadyBuilt to Get You Hired in Digital Marketing
A program that combines marketing fundamentals with hands-on campaign practice — so you graduate with both a portfolio and a certificate.
This Digital Marketing course is built on an industry-aligned curriculum. You'll learn what digital marketing is, why it matters, the key channels, and how to measure success with the right metrics and KPIs.
You'll build practical skills in website optimization (UX/UI, SEO basics, CRO), content marketing, social media marketing, email marketing, SEM (PPC), and essential tools like Google Analytics and Search Console — so you can plan, execute, and track campaigns end to end. The course ends with a performance-based LOR, dual certification, and placement referral support.
Course Benefits
Course Curriculum
Four stages, seven modules, one pipeline into performance marketing — click any module to expand
- What is digital marketing & why it matters
- Digital marketing channels & benefits
- Key metrics & KPIs
- UX/UI design basics
- SEO fundamentals
- Conversion rate optimization (CRO)
- Content strategy & planning
- Creation & curation
- Promotion & measuring effectiveness
- Channel strategy & content
- Social media advertising
- Social media analytics
- Strategy & list segmentation
- Email design & content
- Email marketing analytics
- PPC advertising & keyword research
- Ad copywriting & landing pages
- SEM analytics & tracking
- Google Analytics & Search Console
- Social media & email platforms
- SEM tools & capstone review
Capstone Campaign · Dual Certification · Placement Ready
Every stage feeds into a portfolio-ready digital marketer — backed by hands-on campaign and analytics projects.
Your Dual Certificates
Two industry-recognized credentials awarded on successful completion
Why Choose This Course
Everything you need to go from curious learner to confident digital marketer
Industry-Aligned Curriculum
A structured path from SEO to SEM and analytics.
Hands-On Projects
Apply skills through campaign planning, content calendars, ad creatives, and analytics exercises.
Dual Certification
Course Completion + Internship Certificate — two industry-recognized credentials in one program.
Performance-Based LOR
A star-rated, personalized Letter of Recommendation based on what you actually built and delivered.
1:1 Mentor Support
Direct access to mentors for doubt clearing, campaign review, and career guidance whenever you need it.
Placement Referrals
Direct referrals to our hiring partner network across marketing, growth, and performance roles.
Requirements
- No prior marketing experience required — beginners welcome
- Interest in branding, growth, and data-driven marketing
- A computer with internet connection
- Willingness to learn tools and campaign tracking
Material Includes
- 35+ hours of recorded video lectures
- Lifetime LMS access — revisit anytime
- Section quizzes, assessments & assignments
- Industry-based hands-on projects
- Course Completion Certificate
- Internship Experience Certificate
Simple, Transparent Pricing
Pick the learning style that suits you best — both include dual certification and placement support